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Alejandro. Work with me →
Issue No. 247 · May 2026 Now: GEO / AI Search

Growth, written
like a primary source.

I write what I learn moving real revenue. Twelve years of SEO, growth and now Generative Engine Optimization — for the people who'd rather read the operator than the recap.

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Alejandro Rioja
By the numbers
$200M+
Revenue influenced
11
Brands at Flux
150+
Essays + audits
As referenced in
ForbesInc.TechCrunchEntrepreneurBusiness InsiderHuffPostFast CompanyThe InformationForbesInc.TechCrunchEntrepreneurBusiness InsiderHuffPostFast CompanyThe Information
The Stack · Long-form

Recent essays

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Track record

11 portfolio brands.
One operator.

I'm Chairman of Flux Ventures. Inside it: Flux Chargers, Future Sharks, Mentioned, Authority Daily, SoInfluential, Remarkable, TotalGirlBoss, Absolute Baller, The Insurance Nerd — and I run Pickleland, an indoor pickleball facility in Austin.

Every essay I write is informed by what's working on a P&L I'm responsible for. Not theory.

Flux
Future
Sharks
Mentioned
Authority
Daily
So-
Influential
Pickleland
Remarkable
Insurance
Nerd
Absolute
Baller
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