I help founders win at organic.

How I got here.

I started building websites at 13 — the kind of overconfident, badly designed affiliate sites that taught me more about Google than anything I ever read about it later. By the time I graduated from UCLA in 2017, I'd built and sold three of them.

That question turned into Flux Ventures, a holding company I run as Chairman. Inside it: Flux Chargers, Future Sharks, Mentioned, Authority Daily, So Influential, Remarkable, TotalGirlBoss, Absolute Baller, The Insurance Nerd, and Pickleland — a nine-court indoor pickleball facility I opened in Pflugerville.

Across all of it, the same operating system: write the thing first, ship the page that explains it, structure both so the algorithm and now the LLM can cite it back.

Why hire me

You probably shouldn't, if you have an in-house team that ships. If you don't — or if you do but they're stuck — I run six full audits per quarter, plus a small number of strategy calls. I do every one personally. No team of juniors, no white-labeled deliverables.