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Alejandro
Rioja.
 Book intro →
GEO Consultant ChatGPT · Perplexity · Claude · Gemini

Get cited by
AI engines.

Generative Engine Optimization. The 2026 SEO. I help operators get their content quoted inside ChatGPT, Perplexity, Claude, and Gemini answers — where high-intent traffic is actually deciding now.

Book a free intro → See engagement tiers
GEO
Generative Engine Optimization. Getting cited inside ChatGPT, Perplexity, Claude, and Gemini answers — not just ranked on Google. Distinct from classic SEO; complementary to it.

In late 2025, sample studies showed ~12% of high-intent commercial queries already routing through AI engines (ChatGPT Search, Perplexity Pro, Claude, Gemini). For SEO-driven businesses, that's the difference between a page that converts and a page that never gets seen.

GEO is the discipline of writing, structuring, and amplifying content so AI engines cite *you* when they answer your buyer's question.

SEO vs GEO

Same fundamentals. Different surface.

SEO (2010–2024)
  • Rank on Google's 10 blue links
  • Keyword density + backlinks
  • 10–20 sources per SERP
  • Win position → win traffic
  • One target: Google's algorithm
vs
GEO (2024+)
  • Get cited inside the AI answer
  • Topical authority + clean structure
  • 2–5 sources per AI response
  • Be cited → win attention
  • Four targets: ChatGPT, Perplexity, Claude, Gemini
The GEO engagement

Four-week plan, measurable in 60 days.

Same shape as the SEO audit, scoped for the AI-engine target.

  1. 01
    Live citation baseline. I run your top 25 commercial queries across ChatGPT Search, Perplexity, Claude, and Gemini. Document who gets cited and why (you usually won't — that's the gap).
  2. 02
    Content audit for AI citation. Which of your pages *could* get cited if structured properly. Schema markup gaps. Topical authority cluster maps. Citation-friendly H2 rewrites.
  3. 03
    The 90-day execution plan. Sequenced edits + new pages. Each tagged with the engine + query they target. Includes the LLMs.txt + llms-full.txt setup.
  4. 04
    Citation monitoring loop. Set up the agent that re-runs your top queries weekly and notifies you when citation status changes. (I build this for clients on the audit; you keep it.)
Alejandro Rioja

Tested across
11 brands first.

I built and ran an 11-brand portfolio across SEO, growth, B2C reviews, B2B SaaS, and DTC — and today I run Pickleland (a nine-court indoor pickleball facility in Pflugerville). Every GEO play I recommend to clients got tested across that portfolio first.

The 247-issue newsletter, the LLMs.txt rollout on this site, the agent that re-runs my citation queries weekly — those aren't hypotheticals. They're the ops you'd get a copy of.

How this site runs → · Engagement tiers
Six audit slots open this quarter

Show up where the
AI cites.

Book the 30-min intro. I'll show you which of your pages are closest to being cited and what's missing.

Book free intro → Buy the audit · $9,500 →