Alejandro
Rioja.
Book intro →
Growth Marketer · Austin, TX 12 yrs P&L experience

Hire a growth marketer
who's run his own P&Ls.

Austin-based. Twelve years of SEO and growth across 11 portfolio brands. The 2026 work is GEO-first — getting cited by ChatGPT, Perplexity, Claude, and Gemini, not just ranked on Google.

What growth means in 2026

SEO. GEO. Real revenue.

Most "growth marketers" available for hire are still selling the 2020 playbook. Here's what changed and what I actually do now.

The 2020 playbook (still on most LinkedIn profiles)

Keyword research → write a 2,500-word post → wait three months to rank → maybe rebid a Google Ads campaign. PMM dashboards. CAC payback in 18 months.

What 2026 actually looks like

GEO-optimize so ChatGPT and Perplexity cite you. Build agents that draft content from the operator P&L data. Cut spend on top-of-funnel paid that AI Overviews ate. CAC payback in 90 days.

The four engines I actually move

Where I push the dial.

01

SEO that survives AI Overviews

Technical SEO teardown, content structure rebuilt for AI Overview citation, schema markup for AI engines, internal link entropy fix. The fundamentals still pay — but the implementation moved.

02

GEO — get cited by AI engines

Run a 25-query live test on ChatGPT Search, Perplexity, Gemini, and Claude. Rewrite the pages that should be cited but aren't. ~12% of high-intent commercial queries now route through AI engines in 2026 — the upside is real.

03

Content automation with AI agents

I build the agent that drafts, schemas, schedules, and tracks. You review. No content mill, no "AI-generated slop" — you're approving every push. The 90% of work that's mechanical goes to the agent.

04

Cross-channel attribution that doesn't lie

GA4 is wrong-by-default in 2026. I rebuild your attribution model so paid + organic + AI engine traffic gets credited honestly. Real dollars, not last-click theater.

Alejandro Rioja
The credentials

$200M+ revenue influenced.
11 brands built & operated.

UCLA '17. I built and ran 11 brands from Austin: Flux Chargers, Future Sharks, Authority Daily, SoInfluential, Remarkable, TotalGirlBoss, Absolute Baller, The Insurance Nerd, Mentioned — and today I operate Pickleland (a nine-court indoor pickleball facility in Pflugerville).

Every brand used the same growth motion I'd run for you. Cited in Forbes, Inc., HuffPost, BBC, Mashable, Mixergy, Yahoo, Engadget.

FAQ for hiring a growth marketer in Austin.

What's the engagement structure?

Three tiers: free 30-min intro (Cal.com), the $9,500 full audit (four-week deep dive + 90-day plan), and longer-term retainer for a small number of clients. I cap at 6 audit slots per quarter and ~2 retainer seats at a time.

What size company is the right fit?

Best fit: $1M–$25M annual revenue, organic-leaning growth, founder still close to the marketing P&L. Pre-revenue and large-enterprise both have better options elsewhere.

Are you in Austin?

Yes. Austin / Pflugerville. Happy to meet in person — Radio Coffee, Houndstooth, or Pickleland (where I'd argue the best growth conversations happen). Most engagements are remote-first.

Do you work with venture-backed startups?

Yes, but with one filter: VCs that hire growth marketers to make their PMF graph look right tend to be a poor fit. Founders who know they have demand and need the *growth motion* dialed are great fits.

What's the AI-agent angle for growth?

My entire growth practice is built around AI agents now — most of the mechanical content / schema / outreach work runs on agents I designed. If you want SEO-and-content-but-faster, that's the lever. See how this site runs.

6 audit slots open this quarter

Let's grow your organic engine.

Book the free intro to start. Or skip ahead — buy the audit and we kick off this week.