AI Consultant · Austin, TX Operator advisory

AI consulting from an
operator's chair.

Not a former-McKinsey-now-AI-thought-leader. I built 11 brands, run Pickleland today, and design the agents that run my businesses — that's the seat I advise from. Austin-based.

Book a free intro → See engagement tiers

What I actually advise on

Three buckets, no vendor pitch.

I don't have a partnership tier with OpenAI or Anthropic. I have direct P&L responsibility — a decade across 11 brands, plus Pickleland today. That's the seat I advise from.

01
AI roadmap for founders. Where AI changes your unit economics in the next 12 months — and where it doesn't. Honest assessment, no FOMO.
02
GEO (Generative Engine Optimization) strategy. How to get cited by ChatGPT, Perplexity, Claude, and Gemini — not just ranked by Google. With concrete page-level work, not principles.
03
Agent system design review. You already have an internal team building. I review what you're shipping, where the prompt brittleness lives, what evals you're missing, and where the deploy will hit the wall.

Who you're hiring

From inside live P&Ls,
not the slide-deck circuit.

UCLA '17. Built and ran a portfolio of 11 brands (~2M monthly readers at peak), now operating Pickleland in Pflugerville. I designed the AI agent systems that ran each one — content, SEO, customer comms, finance routing.

What I tell clients is what I'm doing in my own businesses. No abstractions, no recycled keynote slides. The strategy gets tested on a P&L I'm responsible for first.

Full bio → · How this site runs

Engagement shapes