Top of Mind Awareness (TOMA) and Brand Recognition
Top-of-mind awareness (TOMA) is the brand that surfaces first when a customer thinks of your category — and in an era of AI Overviews and LLM-generated answers
Apr 20, 2023
The Agent Notebook
Posts
412 posts on growth, marketing, sales, processes, business, SEO, GEO, and AI agents — written from the operator's seat.
Wix vs Squarespace: Which Website Builder Wins?
Both Wix and Squarespace have added AI site builders since 2020; Wix remains the more flexible choice while Squarespace edges ahead on design polish and…
May 19, 2020
$100 Marketing Budget: How to Spend It on Facebook Ads
With $100 and Meta Advantage+ AI campaigns, broad creative-led targeting, and CAPI in place, a small local business can still generate real leads
Jan 19, 2021
Top 15 Examples Of Great Copywriting And How To Do It
Fifteen real copywriting examples — from Sunkist's 'Drink an Orange' to Nike's Kaepernick campaign — with lessons on what makes each one work
Jul 13, 2020
5 Digital Marketing Ideas That Outlasted the Pandemic
COVID accelerated digital-first marketing by years — social, SEO, local search, paid ads, and lead magnets all shifted permanently.
Aug 24, 2020
BigCommerce vs Magento: Features and Pricing Compared
BigCommerce (SaaS, all-in) vs Adobe Commerce/Magento Open Source (self-hosted, enterprise): which eCommerce platform fits your stack, budget, and team in 2026?
Aug 10, 2020
How to Contact Bloggers: Email and Message Templates
How to find and contact bloggers and contributors for PR, links, and collabs in 2026: email-finder tools, deliverability rules, AI personalization
Dec 17, 2020
Everything You Need To Know About Google Certifications
Google offers two distinct certification tracks: free Skillshop certs (Ads, GA4, etc.) and paid Career Certificates on Coursera covering IT, data, UX, PM
May 25, 2022
Fiverr Review 2026: Outsource Your Tasks for $5+
Fiverr remains a solid freelance marketplace for design, dev, and specialized tasks, but AI has commoditized writing and basic visuals
Mar 2, 2022
GEO Audit Pricing: What to Charge Clients
How I structure and price a GEO audit — the flat-fee scoping approach, what belongs in the deliverable, and when to convert it into a retainer.
Aug 22, 2026
The Evolution and History of Blogging
Blogging began as hand-coded personal homepages in 1994, evolved through WordPress dominance in the 2000s, and is now navigating AI Overviews
Jan 7, 2020
How to Become a Freelancer: A Step-by-Step Guide
Commodity freelance work is shrinking under AI pressure, but AI-augmented freelancers are earning more — here's how to pick a platform, build the right skills
May 19, 2020