A Beginner’s Guide To Google Ads Manager Accounts

Table of contents

Open Table of contents

• Purpose: Google Ads 
• Google Ads: How Does It Work?
• About the Google Ads Manager Account 
• Benefits of Google Ads Manager Account
• Steps on Creating Google Ads Manager Account
• Google Ads Manager is Beneficial For Your Business

Purpose: Google Ads 

Before diving into Google Ads Manager accounts, allow me to discuss Google Ads. 

Google Ads is one of the paid online platforms made by Google. It was Google Adwords until the company renamed it to Google Ads in 2018.

This tool works when users search for a keyword and get the results on a search engine results page or SERP. When the result pops up on your screen, the engine will show a paid advertisement. 

The advertisement is connected to the keyword you type in your search engine. Here is an example. In the picture, users type on the search engine “fitness coach.”

You can see the advertisement at the top of the search engine results page. It also looks similar to the natural search results, except for the word ‘Ad’ at the top. 

However, buying an advertisement in Google cannot guarantee you a spot on the ranking. Many marketers and businesses also use this technique, competing for the same keyword on Google Ads.

To understand how rankings work, let’s first understand how Google Ads exactly works.

Google Ads: How Does It Work?

Google Ads works under a pay-per-click (PPC) type of advertising. Marketers and business owners target a particular keyword on Google and make a bid on that keyword.

They are competing with others who also want to target that said keyword. The bid you need to make is what they call a “maximum bid” 一means the maximum amount you are willing to pay for an ad.

You can also set the maximum daily budget for an ad. You don’t have to worry about spending more than the amount you set for an ad per day.

You, as a marketer, have options for their bids that you can choose:

1. The cost-per-click (CPC) indicates how much they have to pay when a user clicks on the ad.
2. The cost-per-mille (CPM) talks about the amount of money you’re going to pay per a thousand ad impressions.
3. The cost-per-engagement (CPE) is the amount of money you’ll pay when a user makes a particular action on your ad.

Google will then offer a bid amount and assess and measure your ad to know the Quality Score.

The scoring number is from 1-10, with 10 being the best score. The higher the Quality Score you get, the better the rank and the less you need to convert.

About the Google Ads Manager Account 

A manager account is one of the crucial tools to save your time, especially when you are a business owner or marketer who owns multiple Google Ads accounts. 

It was My Client Center (MCC) before changing it to Google Ads Manager Account. The purpose is to let anyone, including you, manage and view their Google Ads accounts easily in one place.

Today, Google Ad Manager Account provides a wide range of distribution channels via mobile, desktop, smart televisions, and video. 

To set an example, if you have partners who want to advertise on your site, you can negotiate a contract and close the deal straight in Google Ad Manager.

A site owner like you will see how much-unused inventory there is by managing direct advertising on the platform. 

In addition, it centralizes discussions, buyer agreements, and channels to ensure that your messages are delivered to buyers. 

Exciting, right? What else can you benefit from this tool? 

Benefits of Google Ads Manager Account

Managing multiple Google Ad manager accounts can be a time-consuming and complicated task. With the help of the Manager Account Manager tool, it is all made easy! 

With a manager account, you can now experience the following with ease: 

1. It allows you to manage multiple accounts from your phone or computer easily.
2. You can now access all your Google Ads accounts, including other manager accounts, from one easy-to-read dashboard.
3. Get combined invoices for all your accounts into one monthly invoice, including a budget, updates to easily track your billing. 
4. Take control of your client’s account and manage all essential marketing activities.
5. Access performance comparison reports for multiple accounts at once.
6. You’ll be able to easily create and link Google Ad accounts without having to go through the hassle of switching over from your own through the Ad manager. 
7. Use alerts to keep track of everything you have linked to your manager account.

Steps on Creating Google Ads Manager Account

Maybe you’re wondering how you can create your manager account. As a marketer or business owner who owns multiple Google Ads accounts, it is hard handling it all at once.

Getting or making a manager account can make everything easy. Here are the steps on how to create a manager account from the homepage.

1. Sign in to your Google Ads account, then click Create My Account.
2. You can also sign in using the email you want to use in your new manager account.
3. You can also use the same email address in 20 different Google Ads accounts (including all of your manager accounts).
4. Write a name for your manager account that your clients would see in their account.
5. You can choose how you would like to use your account. If you need to manage multiple Google Ads accounts like your client, the account admin tool will help you manage them all in one place.
6. Choose your time zone and country. The time zone is for reporting and billing, and you can’t change it after you click it.
7. Select your preferred and permanent currency for your account. 
8. Click Explore Your Account to start.

In addition, if you want to create a manager account on the Performance page, here are the steps.

1. Open your manager account in Google Ads.
2. From the page menu (left side), click Settings, then Sub-account settings.
3. Click the blue plus button and select Create a new manager account.
4. Fill up the information into your new account.
5. If you want to invite users to your new manager account, kindly click Invite users to this account (optional).
6. Click Save and Continue.

Another way to create a new manager account in Google Ads is on the Sub-account settings page. Here are the steps on how to do it.

1. Open your manager account in Google Ads.
2. On the left side of your page menu, click Accounts. After, click performance.
3. Click the blue plus button and then Create a new manager account.
4. Fill up the information needed on your new account.
5. If you want to invite users to your new manager account, kindly click Invite users to this account (optional).
6. Click Save and Continue.

Google Ads Manager is Beneficial For Your Business

With Google Ads Manager Account, your entire account is always in sync, so you don’t have to worry about missing anything! 

Whether you are a veteran or just new to this business venture, exploring such Google programs can be your best decision for your business and assets. 

Always remember, it is always a good way to start so you can get the full potential of technology to your advantage.

Want to learn more? Here are other digital marketing and e-commerce related articles.

• Google RankBrain SEO
• How Does Google Make Money? 
• Google Voice SEO Tips

Leave a comment suggesting another Google program that you would like me to cover in the next post!

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This guide is part of alejandrorioja.com — written by Alejandro Rioja, who now builds AI agent systems for founders. Including the agent that keeps this site current. How it works →