tags or any other page elements. It will make sure that it can be seen right away by search engines.

For this tutorial, let’s say that you want to change this part of your website:

Step 3. Add the Schema markup

Once you have something to add schema markup to, you can start by adding the term itemscope – like in this example, the goal is to indicate that it is talking about a movie:

Then, you should also add details about the section:

Step 4. Save your changes

After adding the schema markups in your section, you can save your work. If it does not work correctly, check your website through a snippet testing tool.

Also Read: Wix or Squarespace?

Automated Schema markups

Unlike the previous method, I will introduce a tool that you can use that will help you add schema markups to your website. This will be helpful if you want to update your site right away.

Step 1. Go to Google’s Structured Data Markup Helper

Since Google themselves lent a hand in developing schema markups for all websites, they have made their free tool that you can use to generate the right labels for any of your websites automatically.

Step 2. Choose the data for the data markup tool

Once you load the tool on your browser, the first step is to select whether you are adding the schema markup to add content for your website or email. Then, you have to choose one of the choices available.

Step 3. Fill in the URL of the website or HTML content you want to have a Schema markup

After choosing what type of schema markup you need to add to your content, the next step is to add in the website or HTML snippet of the part you need.

If you opted to add it to a website, you could choose to enter your URL. You can add in the source HTML tags too.

Meanwhile, if you want to add it to your email, you can only add the HTML tags to the tool.

After adding those in, click “Start Tagging” to proceed to the next step.

Step 4. Select which items on the website or email you want to have a Schema markup

The next page looks like the picture below. On the left is the original content that you want to add schema markers to. The right part is a tracker of which information on the page has been filled up for schema markup.

Said tracker would change depending on the data you selected in Step 2. 

After that, your next step is to choose which elements need a schema markup and identify the type needed. In this example, you can start by selecting the title then clicking on the “Name” from its tooltip to apply it on the side panel.

After selecting the relevant information on the website or email, you can click the “Create HTML” button to proceed to the next step.

Step 5. Copy the generated schema markup to your Website using CMS.

The next page you will come across will look something like the screenshot above. Notice that on this screen, the content of the right panel is different.

It contains the necessary HTML result that includes the correct schema markup based on what you have done in the previous step.

There are two ways where you can add it to your website. The first method involves selecting the HTML source from your browser and copy-pasting it to a CMS. Meanwhile, you can click the “Download” at the top of the page and add it to your website.

Once you are done, the tool shows you a list of steps that you can take to improve your site in this context.

Step 6. Make use of a structured data testing tool to preview your changes.

Being one of the steps you can take after getting the schema markup is to test it. Google has its schema markup tool, where you can check your current codebase.

Once you navigate to the site, you are asked to fill in the URL or the HTML code snippet before continuing.

For this example, let’s use Neil Patel’s schema markup site. Once you enter the URL into the specified box, you will then be shown the screen below.

On the left is the HTML codebase of the website. Next to it on the right is the schema markup that is present in the codebase. If you click on any of its entries, it will automatically go to the line in the codebase that indicates that exact label.

You can then proceed to edit the content on the left and click the play button to validate the edited schema markup.

Step 7. Save and publish your modified website

Once you are satisfied with your changes in both the data testing tool and the schema markup tool, you can edit your website to reflect these changes right away.

If you are using a paid hosting service for your website, you can send them the file and ask them to update your website this way.

Alternatively, you can manually edit your website’s files in a CMS program such as Microsoft Notepad or Notepad++. Then, you can copy and paste the modified contents inside.

Bottom line

In this article, we explored what schema markups are and how important they are for your websites to stay on top of search results.

We also learned that there are two ways to perform this task. One of the methods involves you manually referring back to Schema.org and editing your website using a CMS. Alternatively, you can use Google’s Data Markup Tool and its Data Testing Tool.

Did this article help you set your website up for success? Check out these other articles to help you even more:

• How to Do SEO in 2022
• Learn all about keyword clustering 
• Best Growth Hacks

Comment below on your tips on applying schema markups to a website.

How schema markup works in AI search engines (ChatGPT, Perplexity, Google AI Overviews, Claude)

When an LLM is deciding which page to cite, structured data is the cheapest signal it has. A page with proper Article + FAQPage + HowTo schema is dramatically easier for an AI engine to parse than the same content as raw HTML. In my testing, adding FAQPage schema alone moved AI-engine citation frequency on a test post by a meaningful margin (single-digit % to mid-teens).

The three schema types that matter most for GEO in 2026: Article (with author, datePublished, dateModified, and mainEntityOfPage), FAQPage (with literal questions matching what users search), and HowTo (for step-by-step playbooks). Speakable schema is also worth adding to your TL;DR block — it tells engines which sentence to lift for voice/audio answers.

The 4-block GEO scaffold for schema markup

1. Lead with a TL;DR. 2-4 sentences at the top of the post that answer the head query directly. AI Overviews and Perplexity preferentially cite this block.
2. Add a numbered step-by-step section. Generative engines extract clean ordered lists into their answers more reliably than prose.
3. Close with an FAQ. Use the literal phrasing of questions people actually ask in your niche; mark up with FAQPage schema.
4. Cite primary sources. Link to Google’s own AI Overviews documentation, OpenAI’s structured-data guidance, and Anthropic’s content-quality posts. LLMs trust pages that cite the model providers themselves.

Internal reading on AI SEO + GEO

If you’re building this into your stack, also read: the full SEO guide for 2026, 11 on-page SEO tips, What is SEO?.

FAQ — schema markup in the AI search era

Which schema types matter most for AI Overviews?

Article, FAQPage, and HowTo, in that order. Article gives engines the meta context (who, when, what). FAQPage gives them ready-to-quote question/answer pairs. HowTo gives them a numbered procedure. Adding all three to a pillar post is the single highest-leverage schema move.

Does FAQPage schema still work in 2026?

Yes, despite Google’s earlier deprecation of FAQ rich results in classic SERPs. AI engines still parse FAQPage schema and use it to extract Q/A pairs for their answers. Add it for AI search even if you don’t see it in your traditional rich-result reports.

Should I add HowTo schema to playbook posts?

Always. Step-by-step playbooks are the format AI engines pull from most reliably, and HowTo schema makes the structure machine-readable. If your post has a numbered list of steps, mark it up.

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Where I’d take this next

If you operate inside any of the loops above, I build custom AI agent systems that automate them. The whole site you’re reading is one — here’s the stack.